BCG MATRIX OF DABUR. Shriya Jain. Uploaded by. Shriya Jain. BCG MATRIX OF DABUR. READ PAPER. GET file. ×Close. Essays – largest database of quality sample essays and research papers on Bcg Matrix Of Dabur India Ltd. When we plot Dabur’s products in BCG matrix we can see that-. Real fruit juice, Gulabari.

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Question Marks require continuous investment and improvement for their development and growth. Dabur India Limited – Shriram Insight? The question mark as the name suggests includes those products that are not financially contributing at the moment. It requires no learning curve while provides out-of-the-box tools. The management has decided to invest crore Indian Rs in the venture, which is a huge amount in terms of investing while diversifying the business Batra, For instance, Dabur hair oil bcf been faring well in the Indian and international market, making strong financial performance.

Ansoff’s Matrix for Dabur

Dabur is expanding Documents. Cash Cows The cash cows are those products that are seen as a highly productive item for a company as it generates a high revenue. Beginning a new chapter of strategic partnerships with international businesses, Dabur enters into a joint venture with Angrolimen of Spain.

Its more than products are available in India, with a strong market presence in the international healthcare industry as evident from the supply of its items in more than regions Dabur India Ltd, n. Dabur red toothpaste rides the herbal wave, moves to 3rd slot. On the other hand, there was also a possibility of success which could help the company in diversifying its market presence.


Daburs operations shift to Delhi. The product portfolio includes items related to mahrix care, home care and food products. On the other hand, there was also a possibility of success which could help the company in diversifying its market presence.

The option of fruit juice Bcg matrix of dabur the fizzy combination has appealed the target market, increasing the demand of the product within a short span of time, making it a star for Dabur.

It needs not substantial cash investment but straps capital which could be invested in other units. Burman, to establish a Company in order to provide low priced alternative in the form of a traditional Aurvedic medicines in villages.

Enter your email address: The acquisition of NewU has been speculated as a risky decision as the company was renowned for its focus on herbal matrjx. The Company has come a long way in popularising and making easily available a whole range of products based on the traditional science of Ayurveda.

Furthermore, these items do not have a profitable outlook in the future. Dogs The products that are placed in the dog category of BCG Matrix are poorly performing items being manufactured by an organization.

Due to the poor financial gains originating from the sale of these items, the firm considers them as kf liability, rather than a source of growth.

Launch of full fledged research operations in pioneering areas of health care Ayurvedic medicines with establishment of the Dabur Research Foundation. The stars for Dabur India belong to oral healthcare and beverage industry. The significant market share shows that the company has been able to compete with the foreign MNCs, such as Colgate-Palmolive Company.


For those who have already accustomed with other Microsoft apps such as Word or Excel, the interface will be very familiar. The product portfolio includes items related to personal care, home care and food products. Growth potential in market share is one of the key identifying factors of a star product, along with the high sales it generates for an organization.

The company has a wide range of products that offer the consumers with different healthcare options.

BCG Matrix of Dabur

A star may become a cash cow when it becomes mature if managed successfully. Dabur India has posted in-line results for 1QFY13, This could help the company to increase its market share which would make the star a cash cow in the subsequent years.

Dabur enters the specialised health care area of cancer treatment with its oncology formulation plant at baddi in himachal pradesh. However the present status of the products denotes an uncertain future performance.

In the beverage segment, Dabur juice has targeted the needs of matfix customers who want fizzy drinks, yet want to consume healthy beverages. Published on Apr View Download In India alone, the consumers are purchasing 2.